• ShiLi Yap

Types of Social Live Streaming Platforms You Should Know!

Updated: Dec 18, 2020

Today is the world of live video.


We can count on social media livestreams to give us that latest update on a more intimate scale. All you need is a smartphone and a social media account. Anyone can be the director and producer of their own live show.


Social media live streaming is dynamic, sincere and engaging. Let's not deny the adrenaline of watching a livestream. It is a little bit thrilling because anything could happen!


We created a guide to social live streaming below, covering major platforms and the best part, they are also FREE for you to stream on. The only thing you have to worry about is deciding what and where to stream.


#1: YouTube Live


Youtube Live gives its user the ability to go live in real-time from their own youtube channel. It also provides some analytics, with insights into your audience and interactive live chat features. So whether you are hosting a virtual public or private event, Youtube Live makes it easy and offers critical feedback and depth analytics for you.


Benefits of YouTube Live:

  • Access to a wider audience.

  • Live chat feature for real-time viewer conversation and feedback.

  • Viewers can watch your videos live or a later time.

  • More than 70% of Youtube watch time comes from mobile devices.


#2: Facebook Live

Just like Facebook runs the world, Facebook Live dominates the social media streaming game.

Facebook Live is where you go if you want the fastest way to get the most eyeballs on your content. There are 2.4 BILLION people on Facebook these days! No other platform comes close.

It’s so easy to get started, and while the camera/interface aren’t the best around, they are definitely high-quality enough for Q&As, live events, and anything else you want to do.


Benefits of Facebook Live:

  • Largest Audience

  • One in three marketers used Facebook Live in 2019.

  • In 2018, 90% of businesses use Facebook Live.

  • 90% of mobile users use Facebook Live to stream their content.

  • Integrated “metrics for live” insights.


#3: Instagram Live


Instagram is owned by Facebook, so the algorithm works pretty much the same. The more you update your story, the higher you’ll appear in your audience’s feed.


Nearly 1.7 BILLION accounts use the “Stories” function EVERY DAY. That’s a huge market to tap into.


A story gives average users a chance to interact with their favourite artists, celebs, and other public figures. But they’re also hungry to interact with brands too. Check out the stat below.


Benefits of IG Live:

  • Visual medium with high engagement

  • Great for brands (About 33% of consumers say they are interested in a brand after engaging with a story)

  • More live videos puts you at the top of the feed


#4: Twitch


Twitch is the ultimate live streaming platform for the gaming community and it is also one of the biggest cash cows in video history.


With more than 15 MILLION daily active users, the platform is also business friendly.


You may note that Twitch is a little bit different from the other platforms we have listed above. For example, it has dedicated channels for gamers where they stream their own game play, entertain audiences, and practice the dark arts. It isn’t really a “social network” like Facebook, Twitter, or Instagram.


However, if you are in the gaming, entertainment, or men’s fashion industries, it can be especially useful. Big brands have also tapped into Twitch sponsorships like Reeses, Doritos, PSD underwear, and other “gamer” brands.


Benefits of Twitch Streaming:

  • Targeted audience (81% male)

  • Voracious followers

  • The ability to cultivate a real tribe

What are you waiting for? Start planning your content and let us help you to stream to these platforms!